Form meets function in packaging design program
Think of all the packaging you come into contact with every day. Everything from the bottle that holds your shampoo to the tube that holds your toothpaste to the carton that holds your milk had to be designed by someone. And thanks to Assistant Professor Andy Tuschhoff, there’s a chance that the box that holds your cereal was designed by a graduate of Lewis-Clark State College’s (LCSC) Packaging Design program.
Tuschhoff began teaching at LCSC 18 years ago after the commercial printer he worked for in Boise closed.
“My supervisor at the print shop planted that seed when he told me I was really good at my job and should teach my craft to others,” said Tuschhoff. “When I moved back up to Lewiston, that seed germinated, and when an instructional aid position in the Graphic Communication program opened up at LCSC, I jumped at it.”
Initially, Tuschhoff taught students how to use graphic design software like Adobe InDesign. But when another faculty member brought in some packaging production equipment, Tuschhoff took to it and began offering packaging production as an elective course.
“The Associate of Applied Science (AAS) in Graphic Communication is a good, solid program, but I knew that if we were going to prepare students for the workforce, we had to put more packaging-specific classes behind them,” said Tuschhoff.
Before long, Tuschhoff started taking on more classes and setting up an Intermediate Technical Certificate in Packaging Design. And when Tuschhoff became an assistant professor five years ago, he began developing an AAS in Packaging Design.
“I was able to travel to the WestRock packaging facility in Twin Falls to observe and work with their structural designer for a few days,” said Tuschhoff. “He and their sales manager had invaluable input for course development and expansion, as well as helping us match industry safety protocols in our lab spaces.”
Beyond the principles of design students learn in the AAS in Graphic Communications program, Tuschhoff’s students must learn how those skills translate to three-dimensional structures. The program has a partnership with the International Corrugated Packaging Foundation (ICPF), which has aided in acquiring software and equipment, such as a packaging-specific computer- aided design software called Impact, and a sample table to create true-to-life prototypes. Tuschhoff’s students participate in ICPF’s annual Careers in Corrugated conference and have access to its online career portal to connect with internship and job opportunities. “One of my students landed an internship with a local munition manufacturer’s in-house design team,” said Tuschhoff. “It went so well they were able to offer the student a full-time position.”
In addition to working with industry-standard software and equipment, students can apply what they learn to clients on campus or in the community. Last spring, his students worked with Weiser Classic Candy.
“They’re a pretty well-established company, so the client already knew how he wanted it to be represented, but it was still a cool opportunity for them to create some new container styles,” said Tuschhoff. “Those are currently in production and will be on shelves soon.”
In the future, Tuschhoff would like to see more students coming to LCSC specifically for an AAS in Packaging Design.
“Unfortunately, not enough students interested in graphic design know this career exists. It is so fun, and there’s so much opportunity on both the design and production side of things,” said Tuschhoff. “Once, I gave a tour of the program to a high school sophomore who wasn’t sure where they wanted to go or what they wanted to do after high school. They looked around and said, ‘This is what I want to do!’ That’s always stuck with me.”