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Business & Marketing

What is Business & Marketing?

Business Management & Administration classes focus on planning, organizing, directing and evaluating business functions essential to efficient and productive business operations. Marketing classes focus on planning, managing and performing marketing activities to reach organizational objectives.

Program Resources

University of Idaho Business & Marketing Course Standards and Essential Learning Outcomes

This link provides valuable information on Business and Marketing courses, standards and essential learning outcomes that were developed by the University of Idaho Business and Marketing Education program.


Need More Information?

Shauna Williams
Program Quality Manager - Business & Marketing Education, 208.429.5506